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     企業宗旨

    1.0.1 研究和開發小家電系列產品與服務,致力于為人類提供更加舒適和健康的生活;
    1.0.2 滿足顧客最大的需求,追求股東財富的最大化;
    1.0.3 以崇高的道德準則從事經營活動,關注和兼顧員工、客戶、社區等利益相關者的利益承擔促進社會進步,人類和諧發展的責任。

    COMPANY TENET
    1.0.1 RESEARCH AND DEVELOPMENT OF SMALL HOME APPLIANCES SERIES OF PRODUCTS AND SERVICES, AND COMMITTED TO PROVIDE HUMANITY WITH A MORE COMFORTABLE AND HEALTHY LIVING.
    1.0.2 MEET CUSTOMER DEMAND, TO PURSUE THE MAXIMIZATION OF SHAREHOLDER WEALTH

    1.0.3 FOR THE HIGHEST MORAL STANDARDS TO ENGAGE IN BUSINESS ACTIVITIES, CONCERNS EMPLOYEES, CUSTOMERS, COMMUNITIES AND ALL THE STAKEHOLDERS, TO BEAR THE INTERESTS OF PROMOTING SOCIAL PROGRESS, HARMONIOUS DEVELOPMENT OF HUMAN RESPONSIBILITY.


    2.0 企業愿望
    2.0.1 成為中國小家電產品的領航者(領導品牌),成為全球有影響力的小家電制造商和服務商,成為世界上具有競爭力、被公眾及投資者認為是卓越的專業企業;
    2.0.2 塑造以“誠信、責任、創新、共贏”為核心價值觀的企業文化。

    COMPANY ASPIRATION
    2.0.1 TO BE THE NAVIGATOR OF HOME APPLIANCE IN CHINA, TO BE THE MANUFACURE WITH POWER OF INFLUENCE IN THE WORLD, TO BE THE PROFESSIONAL COMPANY WHICH WITH THE MOST COMPETITIVE AND BE CONSIDERED THAT WE ARE THE MOST OUTSTANDING BY THE INVESTORS.

    2.0.2 "INTEGRITY, RESPONSIBILITY, INNOVATION, WIN-WIN" IS THE CORE VALUES OF CORPORATE CULTURE.


    3.0 企業核心價值觀(八字方針)——誠信、責任、創新、共贏
    3.0.1 誠信:人類社會活動的根本準則,企業立命之本,做到表里如一、信守承諾;
    3.0.2 責任:負責任是人類活動的優秀品德,是企業修身之德。要勇于承擔、愿意付出、服從安排、勤奮工作、關愛人類與社會環境。
    3.0.3 創新:是生物生存的競爭法則,是企業生存之術。要敢于創新、不斷學習;
    3.0.4 共贏:是生命存在的意義,贏和共贏是一對為生存而相互依存而又相互對立的矛盾統一體,是自然之道,所以謀求共贏,才是企業生存之道。要以企業大局股東利益至上、以客戶利益消費者利益至上、以同僚利益社會利益至上,不斷提升“艾仕達利益共同體”的價值。
    3.0 COMPANY’S CORE CULTURES: HONESTY, RESPONSIBILITY, INNOVATION, WIN-WIN. 
    3.0.1 HONESTY IS THE FUNDAMENTAL CRITERIA OF HUMAN ACTIVITY; HONESTY IS THE BASIC RULES OF COMPANY. EVERYONE MUST TO BE DEEDS ACCORD WITH WORDS.   
    3.0.2 RESPONSIBILITY: 
      RESPONSIBLE HUMAN ACTIVITY IS AN EXCELLENT CHARACTER, IS THE MORAL SELF-CULTIVATION ENTERPRISES. WE MUST HAVE THE COURAGE TO BEAR, ARE WILLING TO PAY, SUBJECT TO ARRANGEMENTS, HARD WORK, CARING HUMAN BEINGS AND SOCIAL ENVIRONMENT
    3.0.3 INNOVATION:

      IS THE BIOLOGICAL SURVIVAL OF THE COMPETITION, IS THE LAW OF ART OF BUSINESS SURVIVAL. WE SHOULD HAVE THE COURAGE TO INNOVATION, CONTINUOUS LEARNING;
    3.0.4 WIN-WIN SITUATION:

      IT IS THE MEANING OF LIFE, WIN AND WIN-WIN SITUATION IS ONE FOR THE SURVIVAL OF INTERDEPENDENCE AND MUTUAL ANTAGONISM UNIFIED BODY OF CONTRADICTIONS, IS A NATURAL WAY, SO TO SEEK WIN-WIN SITUATION, IS THE ENTERPRISE SURVIVAL. TO THE OVERALL INTERESTS OF SHAREHOLDERS OF CORPORATE INTERESTS ABOVE EVERYTHING ELSE, CUSTOMER BENEFITS THE CONSUMER INTERESTS ABOVE EVERYTHING ELSE, TO MY COLLEAGUES IN THE INTERESTS OF SOCIETY INTERESTS ABOVE EVERYTHING ELSE, AND CONSTANTLY IMPROVE OUR "COMMUNITY BENEFITS OBEDIENT CITIZENS"VALUE.


    4.0 經營理念
    4.0.1 品質理念:質量是艾仕達價值和尊嚴的起點
    4.0.2 研發理念:研究和滿足人的需求
    4.0.3 人才理念:人才發展優于企業發展

    4.0 BUSINESS PHILOSOPHY
    4.0.1 QUALITY CONCEPT: QUALITY IS THE VALUE AND DIGNITY, THAT IS THE FIRST POINT CHINA-ISD CONSIDER.
    4.0.2 R & D CONCEPT: RESEARCH AND TO MEET HUMAN’S NEEDS
    4.0.3 TALENT CONCEPT: TALENT DEVELOPMENT IS SUPERIOR TO ENTERPRISE DEVELOPMENT


    5.0文化理念
    5.0.1 一把鹽論
      一把鹽理論就是如何集中資源做市場.一把鹽比作可用的營銷資源,把一鍋湯比作市場;假如我有一大鍋湯,但只有一點鹽,如何讓湯有味道?如果把鹽全部放進鍋里,那么一鍋湯都沒有味道;如果一碗一碗舀出來放鹽,每一碗都夠味道,剩下的等到有鹽的時候再喝。這告訴我們如何集中資源做好市場。

    5.0 CULTURAL IDEAS
    5.0.1 A THEORY OF SALT 
          A THEORY OF SALT IS TOLD THAT HOW TO CONCENTRATE IT’S RESOURCES ON THE MARKET TO DO. THE THEORY IS LIKE AVAILABLE RESOURCES; A POTS OF SOUP LIKE AS A MARKET; IF I HAVE ONE BIG PAN OF SOUP, BUT ONLY A LITTLE POT OF SALT. HOW TO MAKE SOUP SALTY? IF PUT TOO MUCH SALT, THEN NO TASTE OF ALL POT OF SOUP; IF PUT ONE BOWL OF SOUP WITH SALT ONCE, THEN EVERY BOWL TATSE GOOD.  THE REMAINING SOUP YOU CAN HAVE WHEN THERE IS SALTY NEXT TIME. THIS TELLS US HOW TO CONCENTRATE ITS RESOURCES ON DOING A GOOD JOB MARKET.
    5.0.2 舍得論
      有舍才有得。沒有付出,就沒有收獲。為了得到,就必須舍棄暫時的利益,甚至是名利的誘惑。能把握“舍得”觀念的,必定是眼光長遠、具有前瞻意識的企業,必須是讓出自己利益的企業。否則,它無法成就更大的目標。“先付出,后索取”、“先栽樹,后乘涼”,“先投入,后產出”,有舍才有得,“舍得論”的實踐,印證每一個百年企業的成長軌跡。

    5.0.2 THEORY OF WILLING
      HAVE TO PAY ONLY HARVEST. DO NOT PAY, THERE WILL BE NO HARVEST. IN ORDER TO OBTAIN, IT IS NECESSARY TO ABANDON THE TEMPORARY BENEFITS, OR EVEN THE TEMPTATION OF FAME AND FORTUNE. ABLE TO GRASP THE "WILLING" CONCEPT, MUST BE LONG-TERM VISION, WITH FORWARD-LOOKING SENSE OF THE ENTERPRISE, MUST BE LET OUT OF THEIR CORPORATE INTERESTS. OTHERWISE, IT CAN NOT BE THE GOAL OF GREATER ACHIEVEMENTS. "FIRST PAY, AFTER THE REQUEST", WORK FIRST, ENJOY LATER", "FIRST INPUT, THEN OUTPUT ". THEORY OF WILLING IS PROVES THAT EVERY TRACK OF A CENTURY THE GROWTH OF ENTERPRISES
    5.0.3 道術論
      經商有術,有術而無道則不立。作為技術層面的“術”,它是做市場、開拓客戶時采取的策略、戰術、措施和規則等可看到的“事物”,它的表現是“直觀”的,對客戶提供產品、規格和服務支持等。它關注更多的是“事”的發展如何。“術”是基礎,它需要“道”這一核心力量的支撐,因為作為超越“術”這一層面的“道”實際上是一種精神和理念,還包括文化和品牌等等。

    5.03 METHOD OF BUSINESS 
      BUSINESS METHODS ARE NOT LIKE TECHNICAL LEVEL AS THE "TECHNIQUE"; IT IS TO DEVELOP THE MARKET, PIONEERING CUSTOMER

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